Owner field guide
Make every shop number useful.
Plain-language definitions for the numbers ShopIQ asks you to enter, compares, and uses in recommendations. The goal is not more reporting—it is better next decisions.
3 terms
Daily operating numbers
Depends on the metric: dollars, cars, hours, or percent.
Why it matters: A small set of useful KPIs keeps the team focused on profitable capacity instead of noise.
Direction: The right direction depends on the metric; ShopIQ calls this out beside targets.
ShopIQ uses it: KPI cards, reports, recommendations, and the monthly improvement planner.
Assumption: A KPI is only as reliable as the shop data entered for it.
One calendar date.
Why it matters: Consistent dates let ShopIQ compare days and build honest trends without double-counting.
Direction: Not better or worse; accuracy matters.
ShopIQ uses it: The daily ledger uses it to allow one normalized entry per day.
Assumption: Use the close date, not the date an invoice was edited later.
Cars per day or cars per month.
Why it matters: It shows volume and gives context to sales: more cars is not automatically better if value per car falls.
Direction: Usually higher when capacity and margin stay healthy.
ShopIQ uses it: Daily entry, ARO, recommendations, reports, and monthly comparisons.
Assumption: Count the vehicles represented by the closeout, using the same shop definition each day.
17 terms
Profitability and margin
Dollars per car.
Why it matters: ARO helps separate a volume problem from a work-mix or estimate-approval problem.
Direction: Usually higher, as long as the work is appropriate and profitable.
ShopIQ uses it: Daily entry, targets, car-count recommendations, reports, and monthly planning.
Assumption: ShopIQ uses the entered ARO; it does not reconstruct line items or customer approvals.
USD per day or period.
Why it matters: Sales create the pool that must cover parts, labor, overhead, payroll, and the owner’s desired cushion.
Direction: Usually higher, but only useful when gross profit and capacity keep pace.
ShopIQ uses it: Daily entry, targets, sales pace recommendations, reports, and monthly planning.
Assumption: Enter the same closeout definition of sales every time; ShopIQ does not infer unrecorded work.
USD per day and percentage change versus a comparison.
Why it matters: Pace tells the owner early whether the day is building enough revenue to support the plan.
Direction: At or above the chosen target or baseline is usually healthier.
ShopIQ uses it: The sales-pace recommendation card and daily operating review.
Assumption: A baseline needs enough prior entries; otherwise the card says more data is needed.
USD per day or period.
Why it matters: Gross profit shows whether added volume actually leaves money to pay overhead and create owner profit.
Direction: Usually higher; compare it with sales to protect the margin rate.
ShopIQ uses it: Daily entry, targets, recommendations, reports, and monthly planning.
Assumption: ShopIQ uses the owner’s closeout number and does not calculate cost of goods from line items.
Percent of parts sales.
Why it matters: Parts margin protects the gross-profit dollars inside each repair order; weak margin can make busy days unprofitable.
Direction: Usually higher, within the shop’s pricing and market guardrails.
ShopIQ uses it: Daily entry, targets, parts-margin recommendations, reports, and monthly planning.
Assumption: Enter the shop’s established parts-margin calculation; ShopIQ does not audit vendor invoices.
USD charged per labor hour.
Why it matters: This rate funds technician pay, overhead, and profit; a low rate can make full bays look busy but still lose money.
Direction: Usually higher when the market and value delivered support it.
ShopIQ uses it: Labor-rate calculator revenue and pay-ceiling calculations.
Assumption: This is an owner-entered assumption; parts revenue is excluded from the calculator.
USD per month or allocated USD per sold hour.
Why it matters: Overhead must be covered before gross profit becomes owner profit; ignoring it overstates affordable payroll.
Direction: Lower overhead gives the shop more room, when service quality stays intact.
ShopIQ uses it: Labor-rate calculator affordability model.
Assumption: Operating expenses are owner-entered and include whatever recurring costs the owner chooses.
Percent added to compensation.
Why it matters: Including burden keeps a pay ceiling realistic instead of spending the entire labor pool on base wages.
Direction: Lower burden leaves more allocation room, but undercounting it creates false room.
ShopIQ uses it: Labor-rate calculator loaded payroll and maximum-pay output.
Assumption: This is an owner assumption; ShopIQ does not import payroll or tax records.
USD per month.
Why it matters: A cushion gives the shop room for surprises, reinvestment, and actual owner profit instead of running at break-even.
Direction: Usually higher, as long as pricing and demand can support it.
ShopIQ uses it: Labor-rate calculator affordability and remaining-cushion outputs.
Assumption: The desired cushion is an owner-entered planning goal, not a guaranteed result.
USD or percent of the original price.
Why it matters: Discounting can help close work, but repeated or untracked discounts reduce ARO and gross profit.
Direction: Usually lower, unless a deliberate promotion has a measured return.
ShopIQ uses it: Monthly improvement planner and future recommendation context.
Assumption: Not currently collected by the daily ledger; the planner marks it as not entered.
USD estimate.
Why it matters: It shows the revenue opportunity attached to rework without claiming that revenue was guaranteed.
Direction: Usually lower for avoidable rework.
ShopIQ uses it: Comeback opportunity-cost calculator.
Assumption: Requires owner-entered or latest-saved sales per sold labor hour; it is an opportunity estimate, not actual lost revenue.
USD estimate.
Why it matters: It connects rework to the profit cushion the shop could have created with those hours.
Direction: Usually lower for avoidable rework.
ShopIQ uses it: Comeback opportunity-cost calculator.
Assumption: Requires gross profit per sold labor hour; it is an estimate rather than a booked loss.
USD paid per hour.
Why it matters: It lets the calculator compare actual or planned pay with the loaded payroll capacity the shop can afford.
Direction: Lower is not inherently better; it must be fair and fit the shop’s capacity.
ShopIQ uses it: Labor-rate technician roster guidance.
Assumption: Owner-entered; the calculator does not recommend a wage or account for every compensation detail.
USD per month.
Why it matters: It is the pool the labor-rate calculator uses before overhead, cushion, and payroll allocation.
Direction: Usually higher when rate and sold hours are both healthy.
ShopIQ uses it: Labor-rate calculator output.
Assumption: Parts revenue is excluded; the result is only as strong as the rate and hours inputs.
USD per month.
Why it matters: Loaded payroll is the realistic cost to carry the roster, not just the wage printed on a pay plan.
Direction: Must stay within affordable capacity after overhead and profit cushion.
ShopIQ uses it: Labor-rate calculator roster economics.
Assumption: Burden is optional and owner-entered; missing burden is not silently guessed.
USD per technician or roster per month.
Why it matters: It turns shop-level economics into a practical staffing check.
Direction: Staying at or below the allocation is usually healthier.
ShopIQ uses it: Labor-rate roster guidance and capacity comparison.
Assumption: This is a planning ceiling, not a guaranteed wage recommendation.
USD per hour.
Why it matters: It gives the owner a boundary for a pay conversation while keeping the shop economics visible.
Direction: A higher ceiling gives more room, but fairness, retention, and market rates still matter.
ShopIQ uses it: Labor-rate calculator output.
Assumption: This is a pay ceiling, not a guaranteed wage recommendation; parts revenue is excluded.
15 terms
Capacity and staffing
Decimal hours.
Why it matters: Available hours are the denominator for capacity and efficiency; they show the ceiling before demand or rework consumes it.
Direction: More is not automatically better; it should match staffed, usable capacity.
ShopIQ uses it: Daily entry, efficiency, recommendations, reports, comeback cost, and monthly planning.
Assumption: Enter staffed, usable hours—not theoretical clock hours—and keep the definition consistent.
Decimal hours.
Why it matters: It shows demand captured and helps compare sold work with the hours the team could actually deliver.
Direction: Usually higher until capacity, quality, or margin starts to suffer.
ShopIQ uses it: Daily entry, productivity, efficiency, recommendations, reports, labor-rate inputs, and monthly planning.
Assumption: Use the shop’s sold-hour definition; ShopIQ does not estimate hours from sales or ARO.
Usually measured in available or sold labor hours.
Why it matters: Capacity keeps owners from promising work the team cannot complete or mistaking overtime and rework for healthy growth.
Direction: Healthy capacity is staffed, sellable, and not consumed by rework.
ShopIQ uses it: Recommendations, reports, comeback cost, and labor-rate roster guidance.
Assumption: The current app only measures capacity through entered hours and roster assumptions.
USD per sold labor hour.
Why it matters: Productivity connects work mix and pricing to the hours already sold; it can rise without adding bays.
Direction: Usually higher, provided quality and customer value remain intact.
ShopIQ uses it: Productivity recommendations and monthly planning.
Assumption: The current daily ledger derives this only when sold labor hours are positive.
Percent: sold hours ÷ available hours.
Why it matters: Efficiency shows how much of the team’s usable capacity turned into sold work.
Direction: Usually higher until quality, overtime, or comeback risk says the shop is overextended.
ShopIQ uses it: Reports, labor-capacity recommendations, and monthly planning.
Assumption: Efficiency is unavailable when available hours are zero; missing hours are not treated as zero.
Headcount and available labor hours.
Why it matters: Coverage protects promised completion times and prevents both idle capacity and overloaded technicians.
Direction: Healthy means the roster covers demand without relying on hidden overtime.
ShopIQ uses it: Labor-rate roster status and future monthly planning.
Assumption: The current daily ledger does not collect staffing schedules; roster calculator inputs are owner-entered.
Decimal hours and percent of available hours.
Why it matters: It translates rework into the schedule space that could have served another customer.
Direction: Usually lower for avoidable work.
ShopIQ uses it: Comeback opportunity-cost calculator.
Assumption: The estimate depends on comeback count, hours per comeback, and positive available hours.
Decimal hours per month.
Why it matters: It translates a pay rate into expected loaded payroll and reveals whether roster assumptions match shop hours.
Direction: Higher is useful only when demand and quality support it.
ShopIQ uses it: Labor-rate roster coverage, affordable allocation, and hours-mismatch warnings.
Assumption: Owner-entered planning input; it is not a promise or a time-clock record.
Planning classification for available hours.
Why it matters: It helps separate repeatable maintenance capacity from repair work that needs different tools, experience, or workflow time.
Direction: Use the label to group capacity; do not treat it as a certification or a hard limit.
ShopIQ uses it: Staffing coverage, technician assignments, performance, and labor-capacity context.
Assumption: Typical work and limits vary by shop, vehicle, training, equipment, and job complexity. This is not proof of certification or universal capability.
Planning classification for available hours.
Why it matters: It gives staffing discussions a broad work-mix context without pretending every general technician covers every system.
Direction: Use actual job history and shop judgment before assigning specialized work.
ShopIQ uses it: Technician assignments, performance, staffing recommendations, and capacity grouping.
Assumption: The label is an operating assumption, not a certification claim or universal capability statement.
Planning classification for available hours.
Why it matters: It signals that hours may be suited to heavier repair demand, while job-specific tooling and experience still matter.
Direction: Capacity remains raw hours; ShopIQ does not add a heavy-line productivity multiplier.
ShopIQ uses it: Staffing coverage, labor capacity, assignments, and recommendations.
Assumption: A label does not prove certification, tooling, or universal ability to perform every heavy repair.
Planning classification for available hours.
Why it matters: It can help an owner discuss flexible coverage, but it should not erase workload, quality, or scheduling constraints.
Direction: Do not convert the label into a higher assumed output or skip job-level assignment review.
ShopIQ uses it: Technician performance, staffing recommendations, assignments, and capacity context.
Assumption: Master is a shop planning label here, not proof of a credential, certification, or universal capability.
Planning classification for available hours.
Why it matters: It helps group likely work fit while keeping the owner responsible for checking equipment, training, and the exact repair.
Direction: Do not infer alignment equipment access, certification, or coverage of unrelated systems.
ShopIQ uses it: Assignments, staffing coverage, efficiency, and labor-capacity recommendations.
Assumption: This is not proof of certification or universal capability; actual job requirements still govern.
Planning classification for available hours.
Why it matters: It gives the owner a way to group specialized coverage without changing the underlying hours arithmetic.
Direction: Do not infer rebuilding capability, tooling, or fit for every transmission or drivetrain job.
ShopIQ uses it: Technician assignment, capacity grouping, performance, and recommendations.
Assumption: The classification is an assumption for planning only, not certification or universal capability.
Planning classification for available hours.
Why it matters: It helps distinguish diagnostic coverage from simple hour totals, while preserving the fact that diagnosis depends on tools, data, and the specific vehicle.
Direction: Do not assume every diagnostic technician covers every system or that the label changes efficiency math.
ShopIQ uses it: Technician assignments, performance, staffing recommendations, and labor-capacity context.
Assumption: This is not proof of certification, test equipment, training, or universal capability.
5 terms
Targets and comparisons
Same unit as the metric.
Why it matters: Targets turn a raw result into a decision: protect the pace, close the gap, or revisit the plan.
Direction: Higher or lower depends on the metric; the interface states the direction.
ShopIQ uses it: Daily targets, recommendations, and monthly planner target fields.
Assumption: A target is a planning input, not a measured result and not a promise that demand will cooperate.
Same unit as the metric.
Why it matters: The gap makes the size of the next decision visible instead of leaving “below target” vague.
Direction: A smaller gap is better; direction follows the metric’s higher/lower rule.
ShopIQ uses it: Monthly planner cards and recommendation comparisons.
Assumption: A gap only appears when both a current value and a target are available.
Target or average, in the metric’s unit.
Why it matters: Context prevents a single day from being labeled good or bad without knowing what it is being compared with.
Direction: The more relevant and stable the comparison, the more useful the signal.
ShopIQ uses it: Recommendation cards and reports explain the comparison source beside the result.
Assumption: Recent baselines require enough history; ShopIQ says when a comparison is unavailable.
Status, not a numeric unit.
Why it matters: Calling this out prevents the shop from treating an unknown as zero and making a false decision.
Direction: Neither better nor worse; the next action is to capture the input.
ShopIQ uses it: Recommendation cards, planner states, calculator missing-input lists, and efficiency output.
Assumption: Future categories are explicitly marked not collected rather than backfilled.
Text label.
Why it matters: Source labels make it clear which numbers are measured history and which are planning assumptions.
Direction: Not applicable; clarity is the goal.
ShopIQ uses it: Comeback-cost and labor-rate calculators show the source beside each carried value.
Assumption: A saved value is only as current as the latest daily entry available to the calculator.
4 terms
Workflow and future inputs
Count of comeback visits, plus estimated hours and dollars in the calculator.
Why it matters: Comebacks consume sellable technician capacity and can erase profit even when the original invoice was paid.
Direction: Usually lower is better.
ShopIQ uses it: Comeback opportunity-cost calculator and future monthly planning.
Assumption: Comebacks are not collected in the daily ledger yet; the calculator needs owner-entered assumptions.
Count or dollars of declined work.
Why it matters: Declined work reveals demand and follow-up opportunity without pretending that unsigned work is revenue.
Direction: Usually lower, while still preserving honest recommendations and customer choice.
ShopIQ uses it: Planned future recommendation and monthly planning category.
Assumption: Not currently collected by the daily ledger; it is not silently treated as zero.
Count, show rate, or schedule utilization.
Why it matters: Appointments help compare future demand with technician coverage before the day becomes a bottleneck.
Direction: More is useful only when coverage, quality, and margin can support it.
ShopIQ uses it: Future monthly planner and staffing/workflow recommendations.
Assumption: Not currently collected by the daily ledger; no appointment number is assumed.
Label such as healthy, below target, insufficient data, or needs input.
Why it matters: Clear status labels let an owner act without confusing “not measured” with “bad.”
Direction: Healthy is favorable; below target needs attention; missing means measure it first.
ShopIQ uses it: Recommendation badges, planner badges, and labor-rate roster statuses.
Assumption: A status describes the available evidence; it is not a diagnosis of the whole shop.